The Beginnings of Southernfabric.com
In 2004, Aubrey was trying to make a baby quilt for her brother when she realized how difficult the process was to get together the right fabrics easily. She went to quilt store after quilt store and found nothing. At that time, precuts didn’t really exist. Using her local fabric stores, she began experimenting with colors and patterns, trying to come up with various custom precuts. She saw a need in the market and started selling custom precuts online. Aubrey had just graduated from Utah State University in marketing and economics and found herself the breadwinner for her new family while her husband finished working on his PhD in computers. Working at her kitchen table on a shoestring budget, she slowly built SouthernFabric.com with lots of hard work, persistence, and loads of patience. Her focus was on building a large customer base of happy returning customers.
Since then, most large fabric companies have realized the huge demand for precuts and have started manufacturing precuts. Aubrey has always loved creating precuts, mixing and matching fabrics, and experimenting with what goes well together. She knew that not all manufactures would make precuts and some would not cover the demand, so she began the long process of acquiring the right industrial equipment to make her own precuts. Right now she is capable of making Jelly Rolls, Layer Cakes, and Charm Packs with a precision industrial grade machine. She also has cutting tools required to cut half yard and fat quarter bundles. Over the last 10 years, we have been through many changes – from cutting by hand to cutting by rotary cutter to cutting by light machinery to finally going to heavy machinery to give you that precise cut that you have all asked for. The exclusive precuts that you purchase have been die-cut for exact precision so you can make sure that your piece will be perfect when making your quilt. We have hundreds of precuts that you cannot find anywhere else in the world. We also sell lines by colorways, from many companies that do not separate out the different colorway options.
Over the last decade, Aubrey has added nine employees to her small quilt shop and has moved into a 3,000 square foot warehouse. She loves fabric very much and considers this her dream job where she gets to create bundles and precuts for quilting projects. She likes to think of SouthernFabric.com as the small-town quilt shop for those that don’t have one or are too busy to get to their own. Her staff loves taking phone calls and talking fabric.
Want to learn more about our staff? Head on over to find out more about who is helping your process along the way. You can also read about our mission and focus. We love to make the process better and strive each day to make changes that will make you happy. If there is EVER anything we can do to make it better let us know. We can never fix it if we don’t know there is a problem!
January 23, 2015 at 11:43 am
Making our own product is very interestig. Everybody should try to make something different.
January 14, 2015 at 5:12 pm
That is an amazing story! I will be stopping by for precuts when I need them!