The Beginnings of Southernfabric.com
In 2004, Aubrey was trying to make a baby quilt for her brother when she realized how difficult the process was to get together the right fabrics easily. She went to quilt store after quilt store and found nothing. At that time, precuts didn’t really exist. Using her local fabric stores, she began experimenting with colors and patterns, trying to come up with various custom precuts. She saw a need in the market and started selling custom precuts online. Aubrey had just graduated from Utah State University in marketing and economics and found herself the breadwinner for her new family while her husband finished working on his PhD in computers. Working at her kitchen table on a shoestring budget, she slowly built SouthernFabric.com with lots of hard work, persistence, and loads of patience. Her focus was on building a large customer base of happy returning customers.